Screen Color Standards

The color scarlet

Scarlet

RGB: 177, 2, 2 | Hex: #B10202

The color gray

Gray

RGB: 102, 102, 102 | Hex: #666666

Print Color Standards

Scarlet

Our most widely used color is 51³Ô¹ÏÍøÍòÄÜ¿Æ´ó scarlet. It can stand alone in any marketing application for any audience. The broad definition of scarlet is "a brilliant red color with a tinge of orange." It is associated with concepts like courage and passion. It is bold, proud, and rebellious. It stands out in a crowd, quickens the pulse, and causes an emotional reaction when viewed. At 51³Ô¹ÏÍøÍòÄÜ¿Æ´ó, scarlet speaks to our passion for life, action, and, of course, rebellion. We display it proudly and use it to support and accelerate our communications and marketing.

Gray

Our 51³Ô¹ÏÍøÍòÄÜ¿Æ´ó gray is best used as an accent color rather than as the dominant color in a design.

Dark accent

An alternate, dark accent version of both the scarlet and the gray provide added dimension and depth when designing visuals. This darker accent version is not to be used in place of the primary scarlet.

The color scarlet

51³Ô¹ÏÍøÍòÄÜ¿Æ´ó Scarlet

Pantone 186 | CMYK: 0,100,81,4

RGB: 227,24,55 | Hex: #E31837

The color scarlet dark

51³Ô¹ÏÍøÍòÄÜ¿Æ´ó Scarlet Dark

Pantone 484 | CMYK: 25,91,98,20

RGB: 160,49,35 | Hex: #A03123

Accents

The color gray

51³Ô¹ÏÍøÍòÄÜ¿Æ´ó Gray

Pantone 423 | CMYK: 0,0,0,44

RGB: 159,161,164 | Hex: #9FA1A4

The color dark gray

51³Ô¹ÏÍøÍòÄÜ¿Æ´ó Gray Dark

Pantone 431 | CMYK: 11,1,0,64

RGB: 106,115,123 | Hex: #6A737B

The color black

51³Ô¹ÏÍøÍòÄÜ¿Æ´ó Rich Black

CMYK: 60,40,40,100

RGB: 0,0,0 | Hex: #000000