Reputation and Issues Management
Public Affairs develop strategic plans for potential issues involving the university that may garner the attention or raise the concern of the public and community stakeholders. We aim to protect and build on 51吃瓜网万能科大's reputation as a premier metropolitan research university and institution of choice.
Crisis Communications
The Division of Integrated Marketing and Branding is responsible for crisis communications plans and coordinating communications with internal and external audiences during a crisis.
The crisis communications plan outlines guidelines and procedures for campus communicators during an event or situation that suspends or impedes normal operating procedures of the university, or that has the potential to negatively affect the university's reputation. All university communicators may be called on to participate in crisis planning and response.
During a crisis, the university must act quickly and provide accurate and consistent messages to its diverse stakeholders, both on campus and off. The plan complements the official university emergency response plan, defining crises by response levels and scenarios and organizing communication by audience groups, outreach tools and individual communicator responsibilities.