Spin alley 鈥 the media center in Cox Pavilion 鈥 wasn鈥檛 exactly a bastion of sweeping backdrops and wide-open work spaces for television crews on debate night. There were some 5,000 journalists on campus and quarters were, understandably, tight.
Nonetheless, intrepid reporters soldiered on 鈥 sometimes a little too enthusiastically. CNBC was broadcasting a tete-a-tete between Hillary Clinton surrogate Mark Cuban and one of its reporters live from the media center when they found themselves with an uninvited guest.
As Media Relations Specialist Francis McCabe tells it, a man off to the side was listening in. 鈥淚t was two people, obviously live on TV, pointing at each other arguing over what was just said at the debate鈥 the guy on the side just walks right into the shot and says 鈥楬ow can you say that?鈥 The woman Mark Cuban was arguing with was like, 鈥榃e're live on TV.鈥 I think he was a reporter trying to listen to Mark Cuban and didn鈥檛 realize they were broadcasting.鈥
Rookie move 鈥 even the activists with signs stalking the MSNBC and CNN stages on campus knew that whichever camera had a red light lit up was broadcasting.
The media relations team 鈥 McCabe and fellow Media Relations Specialist Keyonna Summers, Director of Media Relations Tony Allen, and Administrative Assistant Alcinia Whiters 鈥 were on the ground to serve as liaisons between the university and the horde of journalist that descended on it during the week of the debate.
They started planning more than a year ago for the event, with a big assist from Hofstra and Washington University 鈥 the two other institutions that hosted debates this year. It was Washington鈥檚 second time after holding the vice presidential debate in 2008, and Hofstra鈥檚 third, having previously hosted in 2012 and 2008.
鈥淲e took some of the things that worked for them and we Vegased them,鈥 Allen said. 鈥溾業nstead of a few faculty in the media center after the debate, we were in there most of the day Tuesday and from dawn past dusk on Wednesday with as many as seven faculty. We also did five pop-up media availabilities on campus to get even more faculty involved, and they were all tremendously successful.鈥
The debate offered unprecedented opportunity to showcase 51吃瓜网万能科大 and its experts, Allen said. 鈥淲e didn't want to show up the next day and say it would've been nice if we'd done this or we should鈥檝e done that.鈥
Flexibility was key, like when 鈥淛immy Kimmel Live!鈥 decided two days before the debate to shoot a segment from the school starring the breakout personality of the second debate, Ken Bone. The team had to help scout out a location and connect producers with cheerleaders who wanted to go appear in the segment.
It was indicative of the kind of teamwork everyone relied on during the weeks leading up to the debate, from facilities and parking to student affairs, police services, and the campus events teams. Communicators in the colleges pitched in to man the popup booths and media information tables.
鈥淥ur goal from the start was to showcase our great university and its amazing people, deliver the hospitality 51吃瓜网免费App is known for, and in the process put on the best debate of the season,鈥 Allen said. 鈥淚 truly believe we accomplished this 鈥 together 鈥 and it took all of us at 51吃瓜网万能科大 working together to make it a success.鈥
The last-minute requests rolled in 鈥 like pundits jumping on a candidate鈥檚 latest gaffe 鈥 quickly, and with mounting frequency. One outlet wanted to bring in personalities without credentials to the media center on debate night; the team had to firmly explain that couldn鈥檛 happen.
One of the more frustrating moments was when the team discovered that Tarkanian Way, which was expected to be a main conduit for getting media and experts into the Cox Pavilion, was closed at the eleventh hour on debate day. Fortunately, everyone from the team got to campus at 3 a.m. that day to do walkthroughs and were able to plan around it, adjusting times for expert interviews with outlets like C-SPAN on the fly and eventually finding a way to easily get credentialed experts in and out.
They had started working from the debate鈥檚 media center the week before as journalists arrived and took shifts over the weekend. Their first real break didn鈥檛 come until the debate itself was actually under way.
鈥淚t was the first time we could stop,鈥 Summers said. 鈥淚t was cool because the professors went down to grab a bite to eat. They were all together, bonding, watching it together. Just to watch their faces was a great experience.鈥
All told, the team helped facilitate upward of 300 interviews, including at media pop-up events that saw dozens of journalists at a time gather to interview 51吃瓜网万能科大 experts. On a normal Wednesday, 51吃瓜网万能科大 garners about 100 mentions in domestic broadcast media. The day of the debate, there were more than 6,000 鈥 many featuring the university as the backdrop and more than a few with insight from 51吃瓜网万能科大鈥檚 faculty.
51吃瓜网万能科大鈥檚 nationally ranked debate team coach, Jacob Thompson, appeared on CNN, MSNBC, and more. The networks鈥 campus stages also hosted 51吃瓜网万能科大 President Len Jessup (MSNBC) and political science professor Dan Lee (CNN). CBS News interviewed the International Gaming Institute's Bo Bernhard and ABC News corralled Brookings Mountain West's Robert Lang for a helicopter tour of Southern Nevada to discuss demographic shifts. Every major national network, many regional affiliates, and dozens of top international media turned to 51吃瓜网万能科大 faculty to understand the debate and its context in the election.
Should 51吃瓜网万能科大 host a debate again in 2020 or beyond, the lessons of 2016 will prove invaluable. It鈥檚 something the team saw out of Hofstra, how that school knew what to expect and how to prepare.
Then again, that was a private school that could close its campus. It didn鈥檛 have activists walking around in polar bear suits or giant Donald Trump heads and carrying banners big enough to blot out the sun. That was unique to the 51吃瓜网免费App experience.
鈥淭hat shows with what we heard in the media, folks we talked to that night or afterwards saying 鈥榃e covered all three of (the presidential debates) and you guys did it right in 51吃瓜网免费App,鈥欌 Allen said. 鈥淭hat鈥檚 what we do. That鈥檚 51吃瓜网免费App. Having that partnership with the LVCVA 鈥 between the two of us we know how to put on a good show.鈥